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PRADA

A12 conceptualized skincare line Prada Care for Italian fashion house Prada. A skincare line that featured single use size vials, packets, and tubes, each hermetically sealed. The packaging was designed by A12 and Karim Rashid. Hermeneutically sealed baggies with mini, single-use packaging inside, delivered in very medical-looking boxes of thirty “doses”. Creative Direction, Product Design.