Aquatalia sets a new standard for luxury with Weatherproof Footwear and accessories for men and women, bridging the gap between style and function. A12 manages the Aquatalia Brand. Inclusive of all strategy, concepting, campaign production, art buy, media buy, PR, ecommerce development and management as well as social imagery and strategy. Creative Direction / Campaigns …


A12 conceptualized skincare line Prada Care for Italian fashion house Prada. A skincare line that featured single use size vials, packets, and tubes, each hermetically sealed. The packaging was designed by A12 and Karim Rashid. Hermeneutically sealed baggies with mini, single-use packaging inside, delivered in very medical-looking boxes of thirty “doses”. Creative Direction, Product Design.


When GAP needed a rebranding on their Denim collection, they collaborated with A12. A12 helped GAP strategize with a mission to re-ignite the original spirit of bridging gaps and bringing people together. Through a modern lens, A12 handled all aspects of the brand’s “Born to Fit” packaging and campaign that was executed through a digital, …