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We are brand architects at the edge of creativity and commerce for exceptional brands.

AQUATALIA Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design / Art Buy + Media Buy + Creative Assembly + Production + Casting

Aquatalia sets a new standard for luxury with Weatherproof Footwear and accessories for men and women, bridging the gap between style and function. A12 manages the Aquatalia Brand. Inclusive of all strategy, concepting, campaign production, art buy, media buy, PR, ecommerce development and management as well as social imagery and strategy.

AYR Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design / Art Buy + Media Buy + Creative Assembly + Production / Web + App Design + Dev

AYR stands for ‘All Year Round’ and offers a versatile collection of essential pieces for Women. A12 was there at ideation, creating the brand. A12 developed the visual identity of AYR, creating all branded materials, including the logo’s, website and social media look and feel as well as campaigns and marketing materials.

BONOBOS Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design / Art Buy + Media Buy + Creative Assembly + Production + Casting / Web + App Design + Dev

As the first of its kind, Bonobos built better fitting pants with the best online shopping experience. A12 developed 360º strategies that established the brand as an ecommerce gold standard for millennial men. A12 directed the team through all creative processes to create the brand identity and image. A12 curated all creative concepts, photography, design, typography, artistic and styling direction for all platforms; including traditional print, web, email, social and video for a cohesive Marketing strategy.

7 FOR ALL MANKIND Art Buy + Creative Assembly + Production
PRADA Creative Direction, Product Design

A12 conceptualized skincare line Prada Care for Italian fashion house Prada. A skincare line that featured single use size vials, packets, and tubes, each hermetically sealed. The packaging was designed by A12 and Karim Rashid. Hermeneutically sealed baggies with mini, single-use packaging inside, delivered in very medical-looking boxes of thirty “doses”.

GAP Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design / Art Buy + Creative Assembly + Production

When GAP needed a rebranding on their Denim collection, they collaborated with A12. A12 helped GAP strategize with a mission to re-ignite the original spirit of bridging gaps and bringing people together. Through a modern lens, A12 handled all aspects of the brand’s “Born to Fit” packaging and campaign that was executed through a digital, print and OOH media strategy as well as the stores visual experience and online.

Sean John Creative Direction / Art Buy + Media Buy + Creative Assembly + Production

JUUL Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design / Art Buy + Media Buy + Creative Assembly + Production + Casting / Web + App Design + Dev

JUUL electronic cigarette was created by two former students from Stanford, Adam Bowen and James Monsees with the mission to improve the lives of the worlds smoking population. A12 created all the branding, packaging, and advertising for the launch of the San Francisco based company.

FRYE Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design / Art Buy + Media Buy + Creative Assembly + Production

Partnering with marketing and product design to strategize and execute brand stories relevant to Frye’s seasonal direction. Creative Direction and creative strategy, concept and execution of seasonal campaigns, photo and video shoots.

JUICY COUTURE Creative direction / Art Buy + Media Buy + Creative Assembly + Production
MILENIO Art Buy + Creative Assembly + Production + Casting
NETFLIX Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design / Art Buy + Creative Assembly + Production + Casting
ELY Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design / Art Buy + Media Buy + Creative Assembly + Production
BNY Creative Direction / Campaigns + social media / Brand Strategy + Marketing + Design / Art Buy + Media Buy + Creative Assembly + Production
GAP Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design / Art Buy + Creative Assembly + Production
TARGET Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design

A12 helped PMH helped transform Target from a dowdy Midwestern discount retailer into one of the world’s most iconic brands. They created a look, feel and personality that elevated the brand and differentiated it from its competition. Baillie worked under PMH founder Dave Petersen where he helped create iconic bull’s eye campaigns and introduce iconic fashion designers to Main Street which is featured in the new book from Rizzoli.

Equinox Creative Direction / Campaigns + Social Media / Marketing + Design

Designing with the future of media in mind we’ve woven narratives for Equinox using traditional and non-traditional storytelling tools, our concepts are built with a human touch that live natively on all digital feeds.

FILSON
KATY PERRY Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing + Design / Art Buy + Media Buy + Creative Assembly + Production + Casting / Web + App Design + Dev

The Katy Perry Collections line is inspired by Katy’s travels, humor, and extraordinary imagination. These collections are designed based on Katy’s whimsical approach to life. A12 worked side by side with Global Brands Group to launch Katy Perry Collections, and continues to work with the brand. This includes strategy, concept, campaign production, art buy, media buy, ecommerce development and management.

BUFFALO Casting / Art Buy / Campaign and video content for the brand / Pre and Post-production